About Us

Our story begins in the old city of Lucknow, India, where the beauty of intricate embroidery and generations of skilled craftsmanship continue to inspire JOSHI’s signature styles.

Our love for textiles takes us to Kolkata, with its exquisite handwoven fabrics, and to the understated luxury of fine handwoven khadi. From vibrant florals and playful prints to beautiful textures and effortless feminine silhouettes, each collection brings a fresh, fun-loving spirit to traditional artistry.

Crafted in small batches and embraced by a select handful of specialty boutiques, JOSHI brings together the skilled hands that create each piece and the women who make it their own. It is this special connection between maker and wearer that keeps our rich heritage alive, allowing its beauty and artistry to be cherished and carried forward with every piece.